Ronald D Michman

Ronald D Michman

RONALD D. MICHMAN is Professor of Marketing at Shippensburg University in Pennsylvania. He is the author of Marketing to Changing Consumer Markets: Environmental Scanning and coauthor of Marketing Channels and Strategies, Second Edition<i>, and Strategic Advertising Decisions, as well as numerous articles that have appeared in Business, Business Horizons, Industrial Marketing Management, and the Journal of Business Strategy.

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1.
Lifestyle Market Segmentation
Publisher: Praeger Publishers
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₹4,585
Binding:
Hardback
Release:
30 Apr 1991
Language:
English
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2.
The Food Industry Wars
Publisher: Quorum Books
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₹3,578
Binding:
Hardback
Release:
30 Jun 1998
Language:
English
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4.
Affluent ConsumerNR
Publisher: Praeger
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₹5,455
Binding:
Hardback
Release:
01 Sep 2006
Language:
English
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