Robert Kozinets

Robert Kozinets

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academi whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.

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Influencers and Creators38 %
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Consumer Tribes41 %
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Influencers and Creators28 % NR
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Netnography36 %
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Netnography33 %
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Qualitative Consumer and Marketing Research7 % NR
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