Michael R Solomon

Michael R Solomon

Michael R. Solomon, Ph.D., is the Dirk Warren ′50 Sesquicentennial Chair and Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia, U.S.A. Professor Solomon's primary research interests inlude consumer behavior and lifestyle issues, branding strategy, the psychology of fashion, and marketing applications of virtual worlds and other new media. Professor Solomon is frequently quoted in magazines and newspapers, including Newsweek, The New York Times, and The Wall Street Journal, and he is a Contributor at Forbes.com. He has served as a consultant to numerous fashion marketers, including Calvin Klein, UnderArmour, Timberland, H&M, LUSH Cosmetics and Levi Strauss. In a 2022 ranking of contributions of top scientists in Business and Management, Prof. Solomon was rated #466 in the U.S.A. and #1032 in the world.

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Consumer Behavior, 13/e23 %
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Consumer Behavior: Buying, Having, and Being, Global EditionNR
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Social Media Marketing20 %
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Fashion & Luxury Marketing
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition83 % NR
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Marketing: Real People, Real Choices, Global Edition
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Better Business, Global Edition43 % NR
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The Routledge Companion to Consumer Behavior41 %
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Consumer Behaviour
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Consumer Behavior: Buying, Having, and Being, Global Edition
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Marketing
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Virtual Social Identity and Consumer Behavior41 %
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Virtual Social Identity and Consumer Behavior41 %
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Marketing: Real People, Real Choices (component item)48 %
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Marketing
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Marketing: Real People, Real Choices Plus Mylab Marketing with Pearson Etext -- Access Card Package22 % NR
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Economics For Business59 %
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1997-12-22
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Consumer Behavior: Buying, Having, and Being
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Virtual Social Identity And Consumer Behavior36 %
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Marketing with MyMarketingLab Pack
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