Maria Amélia CarvalhoMaria Amélia Carvalho is a PhD in Business and Management Studies with specialization in Marketing and Strategy from the Faculty of Economics (FEP), University of Porto, in 2017. In 2012, she completed the Master in Economics and City Management and raduated in Economics, in 2010 Both academic degrees were obtained by the Faculty of Economics (FEP), University of Porto. Invited Adjunct Professor at ISCAP since 2018. Her main research areas are related to brands and consumer behavior. She has specific interests in city branding, customer engagement, customer experience, city marketing and services marketing. Read More Read Less