Indrek IbrusIndrek Ibrus is professor at Tallinn University, Estonia and the head of Center of Excellence in Media Innovation and Digital Culture (MEDIT: http: //medit.tlu.ee/). His main strand of research is media innovation and the co-evolutionary effecs of textual, social and economic dynamics in shaping the new forms of media. He is the co-editor (with Carlos Scolari) of Crossmedia Innovations: Texts, Markets, Institutions (2012). Read More Read Less