Ashish Kumar Luca Massaron is a data scientist and a marketing research director who is specialized in multivariate statistical analysis, machine learning, and customer insight with over a decade of experience in solving real-world problems and in generating valu for stakeholders by applying reasoning, statistics, data mining, and algorithms. From being a pioneer of Web audience analysis in Italy to achieving the rank of a top ten Kaggler, he has always been very passionate about everything regarding data and its analysis and also about demonstrating the potential of data-driven knowledge discovery to both experts and non-experts. Favoring simplicity over unnecessary sophistication, he believes that a lot can be achieved in data science just by doing the essentials. Read More Read Less